This is another one of those posts that I really hesitate to write because it would be nice to live the myth that publishing my first book equates to instant success. But I’ve always tried to tell the real story here, even when it’s not so pretty. So here goes…

Sigh… my business life was so simple when I started out as a copywriter. I could reach out to thousands of contacts in my database, and I just needed a handful of people to engage my services, and POOF — I was making a living. When I had ten active clients, I was swamped with work. So a 1% or less response rate was fine with me.

But now I’m an author, and I need to sell books. Lots of books. Thousands of books. Which means that if I have 5000 people connected to me through various means, and 1% buy the book, I’m in horrible shape.

And right now, frankly, I’m kinda in horrible shape. The publishing world is black and white. If you sell enough books, you’re a good bet for other books. If you don’t, you’re not going to get other contracts. So if this book doesn’t do well, my life as an author may be over before it begins. I’m really not counting on becoming rich from the book sales — it’s the speaking gigs that will help me make a living. But being an author makes me a more desirable speaker, so I need to sell some books.

But having a good product is just a minuscule part of the selling process. I need to do SO MUCH MORE. The problem is there’s so much to do and so many avenues to take that I have no idea where to start or what to do. I follow up on media contacts, tweet out a new tool, call a bookstore, run a Facebook ad…. The list goes on and on. Sometimes I sell a couple three books from an effort, but often I hit a roadblock and change direction.

I actually thought I had a great plan to sell the book. I enlisted the help of several awesome (and big-name) contributors to share their favorite tools, including THE Seth Godin, author Dan Pink, social media superstar Chris Brogan and more. And they all agreed to receive an advanced copy of the book for a possible review. And then they all said they were too busy to write the review. Then I met Steve Strauss, the small business columnist from USA Today, who said he’d LOVE to do a column about the tools and the book and how it helps small businesses. He’s too busy, too, seems like — I’ve written him twice with no response. I don’t blame them, of course, for not being able to write a review — I’m sure they get requests all the time. But they were part of my plan to get the word out, and the dead ends are disheartening.

There are companies who will help you sell your book. But frankly I couldn’t buy a cup of Starbucks coffee with the royalties I get from the sale of one book, so paying thousands of dollars to sell my books doesn’t make much financial sense. The food and champagne for the fabulous Book Launch Party cost about three times the money I made on book sales from the event, even though the AMAZING cupcakes were donated by Jennywennycakes. Yes, I said “three times.”

So there you have it — writing a book is hard, but selling a book is much, much harder. And so far, I haven’t figured it out.

So now that I’ve shared my challenges and aired my laundry, do you have any advice on where to go from here? I’m all ears.

PS – In my many years of fundraising for Team In Training, I’ve learned that you never get anything unless you ask. So I’m going to ask you, my readers, if you can help. Here are three things that would be greatly, greatly appreciated. Really.

1. Buy the book. It’s just ten bucks on Amazon, cheaper for the Kindle. When people buy through Amazon, the ranking goes up, and the sales go up. It helps. A lot.
2. Like the Facebook page. Tell your friends to like the Facebook page. Help me get some critical mass.
3. Tell people you know a good speaker. Attendees leave my sessions with smiles on their faces and tools they can use right away. I’d appreciate an introduction to anyone you know who books speakers for events.

This weekend I sent off the final file for the final project for the final client of Avenue Z Writing Solutions. Yep. That’s it. I retired from the copywriting biz to write more books and make a living speaking around the country. Or something. I haven’t really convinced myself that being a full-time author and speaker will pay the bills, but I’m jumping off the cliff to give it a try.

Strangely enough, the move comes almost four years to the day since I quit my sales job in a tearful phone call to my boss. “I can’t do this anymore!” I wailed. And when I got off the phone, I said, “Uh oh. Now what?” I was daunted by the idea of looking for a real job (even before the economy tanked), so I decided the easiest thing to do would be to start my own writing business.

It was very, very tough to make the phone calls to those clients, many of whom I’ve had almost since the beginning. It took me several months to finish all the work in progress, and when I pushed the send button on Sunday, there were a couple of tears.

So, here I am again starting completely from scratch on a new career I know very little about. That’s not exactly true because I’ve been booking speaking gigs for about three years, plus the first book is in the bag (and on the shelf — check it out!). But I have to create new marketing techniques, new online strategies, new connections — really a whole new identity.

So before I begin a new chapter, I thought I’d share a pictorial look back at the last four years of Avenue Z:

Now… on to the future as Your Nerdy Best Friend!

So, the contract is signed, and the book is begun. Holy smokes.

The entire manuscript, complete with hundreds of graphics, dozens of contributions and about 200 pages, is due to the publisher May 1. That’s 54 days from today. Before I begin writing, I have to collect and organize an insane amount of data. I’ve been very busy with inquiries to free and low-cost tool vendors to get them to fill out forms about their products, plus I’ve been querying professionals about their favorite tools. And did I mention I’ve yet to begin writing? And, for whatever reason, my phone has been ringing twice as much lately with new projects from existing and new clients.

The workload is overwhelming. I’m officially daunted.

Every single minute that I am not working means guilt (including now when I’m taking time to update the blog), but I’m being as proactive as I can possibly be. I put D.J. on notice that most of my workdays for the next few weeks are going to be long ones, and I’ll probably be working every weekend. I’ve canceled haircuts, put off health care appointments, turned down visits and trips with friends.  I’ve warned friends and family that I’m strung tighter than the strap on my g-string after holiday feasting. I’ve increased the cupcake budget, and I’ve hired a temporary employee to cut, paste, follow up on inquiries and organize while I continue writing my regular stuff. She starts tomorrow.

And I’ve taken an extra step, a crazy step, an indulgent step. I just made a reservation for my first-ever writer’s retreat — a week in a nice condo in Palm Springs, CA. My retreat costs almost as much as I will receive as an advance for this book, and I’ll lose my regular revenue because I’ll leave my day job behind. My inner accountant is screaming — this decision does not make financial sense in the slightest. It’s logical to visit either my friend who owns a farm in Iowa or a buddy who lives in a house in the woods of Oklahoma. Both of those locales are more than an hour from a Wal-Mart. But I need to keep weird hours, withdraw from society and be a bitch when necessary. I can’t afford to be friendly or social, and my friends are too wonderful to ignore like that.

D.J. is 1000 percent behind my decision. “This is one of the most important projects in your career,” he said, “and you have to make an investment in yourself to make this succeed.” He’s right. Yet. Still. Umm. That’s a lot of money, and what if I get there and see the blank document as a blank wall? I’ll have wasted all this money, put my clients on hold and will be utterly disappointed in myself.

When my friend Troy was writing his book, he locked himself in the family motor home for several days to work. And he succeeded. Frankly, I think I will, too.

I take that back. I KNOW I will succeed. I have to succeed, and I’ve laid the groundwork to do so. I just need to put in the hours, and I’m ready to crank.

54 days.

For the second year I’m hosting the Avenue Z Virtual Food Drive (you HAVE to see the new cool site. Click here and Pledge!), and I’m hoping for TWICE the donations as last year (click here for the original story). Since I’m stepping up the publicity and the goal, I figured I better step up my efforts to get the donations. So last night on my way home from work, I stopped a few blocks from home to go door-to-door.

As always, I’m amazed at people’s generosity. Strangers bid me welcome into their houses, asked me to sit and rummaged through their cupboards. It was pitch black outside, and they didn’t know me from anybody, yet with little effort on my part I collected 4 bags of canned goods.

In one home, a woman invited me to sit as she searched for donations, even though she assured me she had given and given and given and probably had nothing left. “But I don’t want to send you away empty handed,” she said.

I chatted with her and her daughter for a while, and then the woman’s eyes lit up. “Oh goodness. I’m helping you, and maybe you can help me!” she said when I handed her my card. “You are a speaker, right? Well I run a group, and we need speakers every month….”

Lo and behold, I landed a speaking gig! Ok, so it’s a talk to the octogenarians at the Ladies’ Friendship Circle at the nearby Presbyterian church, but still!  The president said I’d probably be bigger than their bingo nights! Almost every time I go out to give a presentation, I end up with more business and more speaking engagements. An opportunity is an opportunity.

As the sole employee of Avenue Z Writing Solutions, it’s easy to isolate myself from others. Even though I now have a beautiful office of my own, I still come to work alone, spend most of the day alone and stay in my box. But I’m working to expand my network of business and personal connections. I recently joined a networking group called the San Diego Coastal Professional Group, which is comprised of local business owners of all types (including my new printer, Mario from SDPrint.com). We meet for breakfast once every two weeks to share education, encourage referrals and, well, eat breakfast. The dues for the group are minimal, and I’m hoping my efforts will really pay off. I want to put down deeper roots here in San Diego, both for myself and my business. And almost every time I reach out, I benefit.

PLEASE, please, please  stop by www.avenuezfooddrive.com to pledge to give to a local food bank. We’re looking for FOUR TONS of food donations to food banks around the world!