For the second year I’m hosting the Avenue Z Virtual Food Drive (you HAVE to see the new cool site. Click here and Pledge!), and I’m hoping for TWICE the donations as last year (click here for the original story). Since I’m stepping up the publicity and the goal, I figured I better step up my efforts to get the donations. So last night on my way home from work, I stopped a few blocks from home to go door-to-door.

As always, I’m amazed at people’s generosity. Strangers bid me welcome into their houses, asked me to sit and rummaged through their cupboards. It was pitch black outside, and they didn’t know me from anybody, yet with little effort on my part I collected 4 bags of canned goods.

In one home, a woman invited me to sit as she searched for donations, even though she assured me she had given and given and given and probably had nothing left. “But I don’t want to send you away empty handed,” she said.

I chatted with her and her daughter for a while, and then the woman’s eyes lit up. “Oh goodness. I’m helping you, and maybe you can help me!” she said when I handed her my card. “You are a speaker, right? Well I run a group, and we need speakers every month….”

Lo and behold, I landed a speaking gig! Ok, so it’s a talk to the octogenarians at the Ladies’ Friendship Circle at the nearby Presbyterian church, but still!  The president said I’d probably be bigger than their bingo nights! Almost every time I go out to give a presentation, I end up with more business and more speaking engagements. An opportunity is an opportunity.

As the sole employee of Avenue Z Writing Solutions, it’s easy to isolate myself from others. Even though I now have a beautiful office of my own, I still come to work alone, spend most of the day alone and stay in my box. But I’m working to expand my network of business and personal connections. I recently joined a networking group called the San Diego Coastal Professional Group, which is comprised of local business owners of all types (including my new printer, Mario from SDPrint.com). We meet for breakfast once every two weeks to share education, encourage referrals and, well, eat breakfast. The dues for the group are minimal, and I’m hoping my efforts will really pay off. I want to put down deeper roots here in San Diego, both for myself and my business. And almost every time I reach out, I benefit.

PLEASE, please, please  stop by www.avenuezfooddrive.com to pledge to give to a local food bank. We’re looking for FOUR TONS of food donations to food banks around the world!

The last couple of days have been very exciting. This fall I read one of my short stories at a DimeStories event, and it tickled the funny bone of a reporter for The San Diego Reader. When he wrote a column about the event, he called my piece “the funniest story of the evening.”

The funniest story of the evening was told by a woman who wrote about going to the bathroom at work and having her boss sit in the stall next to her. People often talk about the Seinfeld where Elaine was in the bathroom and ran out of toilet paper. Well, the story told on this night was ten times funnier.

Awesome, right? I’m on top of the world. He asked me to post the whole story in the comments, and DimeStories went on to post the audio on the home page of their site. Awesome, awesome, awesome!

Now here’s the problem… My mother is mortified I wrote the story. It makes people squeamish. When people laughed at it during the reading, their eyes were wide and they covered their mouths with their hands in embarrassment. It is an oh-my-god-is-she-really-saying-that story. And I read it with all the gusto it deserves, which makes it even more atrocious.

So, here I am a professional writer with my own successful business. Do I keep news of my fiction away from my clients? Would they approve of a freelancer who writes copy for their website one minute and off-color fiction the next? Isn’t this like the female police officer who moonlights as a stripper? I’m really torn. Frankly, I love this piece. It makes me laugh, and it doesn’t make me uncomfortable at all to read it aloud. And I can’t tell you how excited I am that it’s gotten so much attention.

My gut feeling is that my present clients wouldn’t mind — in fact, they may get a kick out of it. They’ve known me for a while, and they know I’m a little off. I even sent it directly to a couple of them because I thought they’d laugh*. In addition, I truly hope to one day (soon?) make a living writing my own stuff. But I just sent out a massive mailing to try to solicit more clients. If they root around online and find this piece, would that be a turnoff?

It’s kinda too late now to ask that question. The story is out there, and my name is on it. If there are consequences, I’ll have to live with them.

For your uncomfortable listening/reading pleasure: “The Best Laid Plans of a Professional Meeting Planner”

• The audio (funniest)
• The published version (I love the comments)

*Neither of the clients I sent it to have written me back. Err.

My dear readers,

I’m at it again…On February 28, 2010, I will run my 5th marathon, this time the Mardi Gras Rock & Roll Marathon in New Orleans. Frankly, I can’t figure out why I continue running marathons*: my knees hurt; I love the couch; no one wants to see me in spandex; … I could go on and on. But I can tell you why I keep running them with The Leukemia & Lymphoma Society…

…. My madness can make a difference.

Speaking plainly, cancer sucks. By running to raise money to find a cure, I’m contributing to the research and support The Society gives to people with blood cancers. Mom is fighting thyroid cancer, and last year was more difficult than I could have ever imagined. I hope with every mile I run, with every dollar I raise, I can prevent other families from having to suffer.

Please don’t let my madness be for naught. If you enjoy hanging out here on Avenue Z and listening to the ups and downs of a professional freelance writer, please consider a donation. I’m asking for at least a buck a mile – that is $26.20 – to help find a cure. I’ll do all the running, but you’ll know you’re a part of the efforts. To donate, please visit http://tinyurl.com/Marathon5.

Thanks in advance for your support. Wish me luck!

Beth

Wait… ain’t got much dough this year? You can still help.

• Use my shopping portal to make your online purchases, and the stores will kick back a donation at no cost to you!
  —> http://bethz.mytnt.org
• Order a great cup o’ Joe at Jittery Joe’s, and I receive $3 for every can of TNT Blend you buy!
  —> http://tinyurl.com/BuyGreatCoffee

* Ok, you and I both know why I run marathons… it’s to support my cupcake habit.

About a month after I started my business, I created the most successful marketing campaign I’ve ever had. I sent about 50 letters to business owners with a pitch about how I could help their business. From that one mailing, I think I received 10 inquiries and at least five paying customers. Furthermore, two of those customers are still with me, and both use me each and every month.

Since then I’ve sent out probably 10 or so other campaigns — emails, letters, postcards. The ROI has been dismal, yet I keep trying new things. I’ve *never* gone back to that successful campaign tactic.

This, of course, makes no sense. When a small business owner discovers a strategy that produces amazing results, why wouldn’t she keep doing it until it no longer produces?

The problem stems from one of my weaknesses as a small business owner and as a professional in general: I get bored. Yeah, that worked. What else will work? How can I be even MORE clever? What else can I do that will catch the eye of a potential client?

I’ve been plotting another huge letter campaign to announce my new look, services and website. Oh boy did I have some great ideas about promoting Avenue Z! I’ve been so excited about the prospect that I haven’t stopped to think about the potential ROI. Is it a good idea to send hundreds of “look at me” letters to a general audience, or would my time be better spent identifying more people in that original pool of contacts and sending them an updated version of that successful letter?

Dang. You’re right. I’ll be a good little business owner and take the more traveled path.