And today’s crisis is….
Yesterday was my monthly hair appointment, and my stylist says, “So, how did that Big Thing you were worried about turn out?” My mind started jumping about… What Big Thing was on my mind last month? A speaking gig? The book? A charity event?
I couldn’t for the life of me remember what I had been stressed about the last time I sat in her chair, in part because I’m worried about a whole host of other upcoming Things this month. There’s the book launch, the logo change, the potential speaking gigs I need to nail down.
Oh, and then there’s this little change I’ve made lately — I’m officially shutting down my copywriting biz and formally making the switch to being an author/speaker. Oh yeah. This is a Big Thing.*
When my stylist asked me about the Big Thing, I had two revelations:
- Whatever I had been stressed about had come and gone, and the sun was still rising in the mornings and setting in the evenings. If you’re like me, you tend to see a Big Thing as almost insurmountable. It will come and consume you, and when it looms, it’s giant and all encompassing and it’s all you think about. But when it passes, it is over, and you forget about it.
- My business life is a roller coaster with one Big Thing after another. This is an exhausting way to live. I get bunched up about the enormity of upcoming events and tasks without stopping to breathe, without stopping to plan. What if I planned ahead a little more to see those Big Things coming then recognized the tasks that would make those Big Things less big? I’d probably sleep better, stress less and be more pleasant to be around.

People tend to think other people think like they do and process information in the same way. So, in my opinion, all you guys are living on the same roller coasters with Big Thing obsessions and post-event forgetfulness. But I bet that’s not true. How do you handle the changes in your professional life? Do you live from peak to peak or coast along on a straight road, understanding that the Big Things you pass will come and go? What wisdom can you pass along to those of us who are getting a little dizzy from the ups and downs?
*More on the new career: I have been wanting to launch the author/speaker stuff for a while, but making a living as a copywriter was eating up my work energy. So I took the leap by taking a part-time temporary job with The Leukemia & Lymphoma Society, which forces me to wind down my copywriting and let it go. When the part-time job ends, the book should be in full swing, and the transition should be complete. Mixed feelings. Tough transitions. And a few tears and sleepless nights. But change is good. Here’s the new site for the new career: AskBethZ.com.



