Archive for the 'Resources to Check Out' Category

That’s all she wrote: A pictorial history as Avenue Z closes

This weekend I sent off the final file for the final project for the final client of Avenue Z Writing Solutions. Yep. That’s it. I retired from the copywriting biz to write more books and make a living speaking around the country. Or something. I haven’t really convinced myself that being a full-time author and speaker will pay the bills, but I’m jumping off the cliff to give it a try.

Strangely enough, the move comes almost four years to the day since I quit my sales job in a tearful phone call to my boss. “I can’t do this anymore!” I wailed. And when I got off the phone, I said, “Uh oh. Now what?” I was daunted by the idea of looking for a real job (even before the economy tanked), so I decided the easiest thing to do would be to start my own writing business.

It was very, very tough to make the phone calls to those clients, many of whom I’ve had almost since the beginning. It took me several months to finish all the work in progress, and when I pushed the send button on Sunday, there were a couple of tears.

So, here I am again starting completely from scratch on a new career I know very little about. That’s not exactly true because I’ve been booking speaking gigs for about three years, plus the first book is in the bag (and on the shelf — check it out!). But I have to create new marketing techniques, new online strategies, new connections — really a whole new identity.

So before I begin a new chapter, I thought I’d share a pictorial look back at the last four years of Avenue Z:

 

Now… on to the future as Your Nerdy Best Friend!

The First Book Giveaway!

Now that I’ve held an actual advance copy of the book in my actual hands, it’s time to start sharing!

We’re giving away 10 copies of the book on Goodreads, complete with a cupcake magnet and other goodies!

Enter to win the chance to be one of the first reviewers: bit.ly/U2Fgoodreadsgive

Yet another reason to buy a cupcake

garfield_computerIt’s just a little bit of metal, right? This gray/black whirring, whining, groaning box that holds every one of my clients’ files, my book, all my original writing, photos of my nephews… It’s not really evil, is it? Not intrinsically so, I suppose. Yet, the power it holds over me (over all of us, really) to make our days suck is pretty substantial.

Yeah, the day sucked. In a nutshell, Contact Us emails from this site and Cheapskate Freelancer were vanishing into cyberspace when they downloaded into Outlook (I saw it happen!). They’d be there on the iPhone, and then when I hit Send/Receive…. POOF. No more email. No more wonderful new tools sent to me from readers. I’ve lost several in the past few days — all that’s left is the small memory I have of seeing on the tiny iPhone screen as I drank coffee in the morning.

But the bigger mystery here is not the emails… it’s the dependence we have on these little black boxes. How did this become the center of my world?

And another important question… when has it NOT been the center of my world?

For most of my adult life I’ve held jobs that revolved around these little things. I really can’t imagine what I would sit at a desk and stare at if I didn’t have these monitors. What a different world it must have been where you sat at a desk and could look unencumbered across the room to other people at desks. And perhaps those people attended meetings where everyone looked at the speaker, not down at a hand cupped over a BlackBerry.

At any rate, I spent the morning cussing at the computer and the afternoon listening to the IT consultant, who blamed my fondness for free and low-cost tech tools on the slow demise of my lovely HP Pavilion. Looks like she’ll be put out to pasture soon (remember the story of how she got here?). The fact that she’s acting up during crunch time for the book is akin to being dumped during finals week in college. But I’ll be making the switch to a new machine soon, and again the black anchor will be at my feet to keep me at the desk.

Your turn… what was the last job you had that didn’t involve a computer?

Book status update: Is the glass half full yet?

PaintingI signed the contract for Cheapskate Computing on Feb. 17, 2010, which means I’ve been working on this thing now for 34 days. It’s due May 1, which is 39 days from now. I’m now working 6-7 days a week, eliminating my social life almost completely and making my boyfriend’s life kinda miserable because I’m just not that much fun to be around. (He says, “Good morning, sunshine.” I answer, “I can’t deal with that right now. Don’t you know I’m writing a book?”)

As of this morning, I’ve written (drum roll, please):

175 words.

Um. Yeah. You read that right. I’ve written 175 words of what will probably be 35-40,000. That means I’m about .05% finished with the writing. And that word count kind of includes the title.

I know. You’re thinking, “Holy crap, Ziesenis. What the hell have you been doing?” Believe it or not, I am exactly on schedule for this thing. For one of the first times in my life, I didn’t just jump into the middle of a project and start writing it from both ends. I created two databases (using low-cost favorite SurveyMonkey) to collect data from the owners of the free and low-cost tools. With the help of my assistant, I’ve contacted about 275 vendors of tools to ask them to fill out the survey, and so far about 75 people have provided clear, concise and critical data to allow me to write up their products. By Thursday I will identify all the important tools that have not yet filled out a survey, and my assistant will visit their websites to find the missing information to enter into the database.

Next week we will download the survey database and do a massive mail merge, placing each tool with all the supporting info on its own Microsoft Word page. The tools will have comments from friends, the descriptions I’ve already written on Cheapskate Freelancer (if available) and all the information I need to methodically clean up and finalize each entry. My writing retreat is the following week, and I’ll hunker down and plow through the tools one by one, then group them into chapters, create a quick reference guide for each chapter, then finalize. After I come back from my retreat, Claire and I have about two weeks to fill in the holes that I will inevitably discover.

I gotta tell you, I’m proud of myself for being this methodical. Usually I’d kind of panic and jump right in, taking one tool and trying to grab info from here and there and everywhere to get it onto one page. I know for a fact that this would take me much longer than the way I’m doing it, and it would be frustrating and exhausting, and I’d feel like I was making mistakes and leaving stuff out. When one paints a room, one should always take the extra time to prep the room by taping off the edges, laying down the dropcloth, moving the furniture. Usually I’m so excited that I just open the can (after barely shaking it, not stirring it) and dip a paintbrush and go from the closest wall right in the middle. Now I’m proud that I’m taking the time necessary to prep the room so that the next step goes easier.

Yet, I fear that the next step will be harder than I imagine. What if each page takes 20 minutes instead of 7? What if the mail merge doesn’t work and I have to cut and paste everything by hand? What if I haven’t left enough time? Or I have a breakdown, or ….

Yeah, well. I have to plan the work and work the plan, and, as of today, the plan is on schedule. As they say, that’s my story.

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