What could you accomplish if you REALLY kept your New Year’s Resolution? What if you just stuck to a plan until you achieved a life-long goal? How would this change your life, make you better, give you a sense of pride?

As we start a New Year, I think we need to consider making ourselves more accountable for the dreams we have, especially those we’ve always had. How long have you been telling yourself you would like to live a more healthy lifestyle? How many times have you started on the path, only to fall back into old habits? I would bet that each time you try and fail, you flog yourself internally. And the goal stays with you, haunting you even as you try to ignore it. What if you could accomplish that goal and leave that worry behind? What else could you accomplish?

I can’t tell you how long I’ve threatened to write a book. In my second-grade memory book, I wrote that I wanted to be a writer. That means I’ve been holding on to the dream for at least 34 years. It’s time to do something about it. So, I commit to giving it a sincere try.

For the past three days, I’ve been tapping the keyboard on my laptop at the kitchen table. I’ve got a great idea for a mystery series, and dammit, I’m going to get the words down on paper. Today I wrote answers to a series of questions about one of my main characters: where does she live? what does she look like? what does she eat? The more I write about her, the more I want to get to know her, to introduce her to my friends and family so they can enjoy who she is. I thought about her all the way to work this morning, mulling over what she might say if we met or how she might react to all the hardbodies I saw in the gym this morning. I’m actually looking forward to the next time I get to put her story on paper tomorrow.

I can tell you, though, that sticking to this goal is not going to be easy. Each day I’ve sat at the table and stared at the screen, fully convinced I have nothing to say. I’m positive that my dialog is stilted, that I’m relying too much on plot and not on characters, that I’m telling, not showing. I fret that I’m wasting my time because the publishing industry is stilted, and less than 4 percent of writers ever sell enough to write full time — and perhaps the real percentage is even smaller than that. What chance do I have of publishing? And if I do manage to find a publisher, what’s the likelihood that the book will actually become a success?

Logically, I should realize that my chance of being a successful author is so remote that I should drop it. I should concentrate on the status quo, which is actually pretty darn cool. I’m a successful freelance copywriter, a somewhat sought-after speaker and a helpful marketing hand when needed. Achieving what I have in this competitive realm is a rarity, but achieve it I did. So why mess with success?

Because the dream won’t go away. I can’t get it out of my head. If I don’t do it, I’ll drive myself mad. So, let’s hear your dream, your goal, your resolution. Step up with me to declare your dream outloud and COMMIT to making it happen. Because when we free up the energy we devote to worrying about whether we achieve this dream, who knows what we’ll have time for?

Leave your comments and COMMIT with me! We can do this together….

This morning I paid a visit to my friendly, neighborhood printing store (PB Printing), where Mario the manager was on hand to listen to my latest tales of printing mishaps.

“I have a business card crisis,” I announced. “I am trying to print my new cards with the new logo, and two printers have produced disappointing results. See, this one is too flimsy, and this one was cut too small. And I have 1000 of each! Don’t you think I need to redo them?”

Mario paused, thinking for a moment. “Yes, this one’s a little thin. And it’s so strange that these cards are so small, but honestly — and I don’t mean to talk myself out of a sale — honestly, you’re just being too picky.”

Too picky? Didn’t he see that the cards were not PERFECT? Couldn’t he tell that I was ready to pay yet more money to make everything EXACTLY the way I had imagined it?

Mario continued, “I know these little things mean a lot to you, but frankly, no one else will care. It’s a business card. It holds your information. These are both perfectly acceptable, and I’m sure you can think of better ways to invest in your business that will pay off more than this.”

Ahhh. Mario is indeed wise. Although my new business cards are not PERFECT, not one recipient would look at them and say, “Wow. Bad cards. I’m never calling her.” If I hadn’t talked to Mario, I would have gone to yet a third discount online printer to try to improve on the cards, and I would have ended up with another 1000.

Things I learned this morning:

1. Experts are helpful.
   Talking to Mario and benefiting from his years of experience, I saved myself time and hassle, not to mention more money. Thank you, Mario! (Plus, by talking me out of these cards, he probably earned himself another sale the next time I need to print something.)
2. It’s easy to lose perspective.
   As Mario pointed out — these are just business cards. You get them. You give them. Some stand out. Some don’t. It’s just no big deal.
3. Perfection is tough to find.
   The whole logo and site redesign started because I ran out of the old business cards. I needed to update my address and add other services to my site. Thus began a complete redesign that took several weeks, about a thousand bucks and a whole lot of worrying. And I had envisioned the perfect business card to be the culmination of my hard work.
4. Two thousand business cards is a lot.
   My original business card order in 2007 was for a thousand cards. It took me two years to give them all out. Now I have 2000 new cards. Anyone want one? Or a dozen?

Life on Avenue Z, like Avenue Z Writing Solutions, is now 2 years old. In the first heady days of my writing career, I wrote at least 5 days a week, and I was building quite a following: perhaps 250 a day were stopping by to share “The Trials and Tribulations of a New Freelance Copywriter.” I adored the interchange, and I was so happy to welcome my readers.

But these days, the statistics tell another story. I still have wonderful, regular readers, but the dropoff has been monumental. Here are the top reasons why…

1. I’m not reading your blogs.
   Oh gosh but we had fun in the old days, visiting each other’s blogs and encouraging, laughing, leaving witty comments. I’d discover and learn to love new blogs from the blog rolls of my favorite blogging friends. But as time wore on and business picked up, I had less and less time to wander the internet for new sites or even stop by my favorites. And in the blogging world, if you don’t give, you don’t get. I miss you guys! I’m so sorry I’ve ceased stopping by.
2. I’m not writing often enough.
   If you don’t write new stuff, people don’t come by as often. If you come by and visit and the same post is up, you move on, and sooner or later, you don’t stop by anymore.
3. I’ve run out of things to say about being a new freelance copywriter.
   These days I wonder if I should rename this blog or simply start a new one. The purpose when I started was to document my first entrepreneurial adventure so others can learn from my mistakes when they start their own business. I’m pretty proud to say that I think I have helped people launch their freelance careers. Even today I get notes from fellow writers who ask questions about how to handle taxes or what I do about business cards or the like. But I’m not really facing new challenges about running my business. And I’m not sure “business as usual” posts are interesting to read.
4. I’ve kind of said it all.
   This is not quite true, but I frequently have ideas about new blog posts on motivation, sticking to a plan, how to be productive, etc. And then I remember that I’ve already covered that in such-and-such a post. And since most of the readers I have today have been with me for quite some time, I have a feeling they’d recognize some of the themes.
5. I’m distracted by other shiny social media toys.
   Facebook. Twitter. Whrrl. I send pictures, messages, posts on the fly. They can be short, and I get instant feedback and lots of it. I designed The Cheapskate Freelancer site so each post is less than 100 words, so it’s easy to churn out a post. It’s hard to get back to writing a daily 500-word post about what I’m doing, since it’s so easy to update the other sites in just a few words.

For all my excuses, I’m truly sad I’m not keeping up any more. I miss interacting and sharing my adventures. My goal is to turn my experiences into a book that will help other budding writers get started as freelancers, and maybe my manuscript is finished.

This morning I got an email from Dancing Deer, my favorite place to buy cookies for my clients. “Share Your Story!” the subject line read.

The email was mostly an ad about their glorious brownies, cookies and cakes, with glowing testimonials by the scrumptious pictures. “Share Your Story!” they said. “Your feedback is our most powerful source of insight about how we’re doing. It is also our best reward!”

They asked me to submit an anecdote of why I love them for their blog. I declined — not because I don’t love them, but because there was nothing in it for me. (Keep reading this post… something in it for you at the bottom!)

I wanted a chance to win free brownies. Better yet, I wanted some free brownies! I wanted some incentive to spend my very precious time to help their marketing efforts.

Lately I’ve become very selfish with my time. When I first started working for myself as a professional writer, I spent lots and lots of time on things that didn’t move me forward. It has taken me a long time to realize how valuable each hour is — how much energy I spend with little 10-minute detours that don’t get me anywhere.

When you work for yourself, it’s easy to lose track of the value of time. After all, we can work on weekends. We don’t feel like someone’s taking advantage of us when we put in a 12-hour day. It’s all for our own benefit, right?

But very recently I did some math that scared me.

• Each day has 24 hours.
• I sleep about 8 hours a night. 16 hours left.
• I workout an average of an hour a day, give or take. 15 hours left.
• Showering, eating, milling about — that’s another 2 hours or so. Down to 13 hours.
• A little breathing time takes up probably 3 hours a day — TV, visiting with D.J., petting the cat. 11 hours.
• Answering email takes at least an hour, sometimes 2. It’s the little things that pile up. “Beth, what do you think of this idea?” “Beth, when can you meet for our next project?” All these notes require a few back-and-forth emails, and they all take time. Down to 8 hours.
• I need to bill at least 3-4 hours a day to make a living. That leaves about 4 hours.
• The 4 hours simply… go away. I Twitter them. I pop on to Facebook. I check our stock portfolio, a meager amount of investments that D.J. and I have fun watching. I’m embarrassed to admit I enjoy watching Yahoo! TV’s Primetime in No Time. It’s silly, but it makes me smile. And I check other stuff. And stand outside in the San Diego sunshine. And people call. And the cat sits on the keyboard. And the time just goes away.

I feel very sad that I don’t feel like I have the time to invest a few minutes for a company I admire. But doing so doesn’t move me forward, and I have to keep my priorities straight. My reaction (which was immediate and decided without hesistation) also gave me insight into my own dealings with people. What I offer has to be worth your time. What I write, what I do, what I give all need to be valuable to you.

On that note, did you sign up for my first-ever giveaway? Tell me your favorite free or low-cost tech tool for a chance to win a gift certificate from Amazon.com!