That’s all she wrote: A pictorial history as Avenue Z closes
This weekend I sent off the final file for the final project for the final client of Avenue Z Writing Solutions. Yep. That’s it. I retired from the copywriting biz to write more books and make a living speaking around the country. Or something. I haven’t really convinced myself that being a full-time author and speaker will pay the bills, but I’m jumping off the cliff to give it a try.
Strangely enough, the move comes almost four years to the day since I quit my sales job in a tearful phone call to my boss. “I can’t do this anymore!” I wailed. And when I got off the phone, I said, “Uh oh. Now what?” I was daunted by the idea of looking for a real job (even before the economy tanked), so I decided the easiest thing to do would be to start my own writing business.
It was very, very tough to make the phone calls to those clients, many of whom I’ve had almost since the beginning. It took me several months to finish all the work in progress, and when I pushed the send button on Sunday, there were a couple of tears.
So, here I am again starting completely from scratch on a new career I know very little about. That’s not exactly true because I’ve been booking speaking gigs for about three years, plus the first book is in the bag (and on the shelf — check it out!). But I have to create new marketing techniques, new online strategies, new connections — really a whole new identity.
So before I begin a new chapter, I thought I’d share a pictorial look back at the last four years of Avenue Z:
Now… on to the future as Your Nerdy Best Friend!


Scoats on 15 Jul 2011 at 3:29 am #
Multiple buckets, that was my strategy when I went to work for myself. I owned a small business, had a part time job at my old company, and did freelance work. It got me by until I eventually just ran the one somewhat-less-small small business. Well actually two now.
Good luck!
jenny on 15 Jul 2011 at 9:13 am #
Good luck! You’re an incredible speaker, I know you’ll do great! I hope it doesnt get too stressful keeping all the balls in the air…
Dawn Scrofano on 15 Jul 2011 at 12:53 pm #
You almost scared me to death! I read your headline “Avenue Z Closes”, and I thought, oh no! What will all the chapter execs at ACEP say. What a relief to find out you’re only ending your editing business, and you’re concentrating on your writing and speaking. Good luck, and I know you will do really well, Dawn Scrofano
Paul Anderson on 15 Jul 2011 at 8:36 pm #
Good luck in your new venture!!!
Bonnie Koenig on 14 Aug 2011 at 6:46 pm #
You are so creative & I’ve loved following your next challenges & adventures on this blog. I know the new venture will be just as successful!
Peter @ luxury villas goa on 16 Aug 2011 at 12:31 am #
Watchrd the video. All the best on your new career!
Charlotte Rains Dixon on 19 Oct 2011 at 6:48 pm #
This is exciting. Good luck!
Ciuchy dla dzieci on 30 Apr 2013 at 1:08 pm #
Ciuchy dla dzieci…
Life on Avenue Z…