Comments on: You lost me at “hello”

By: How should small business owners market themselves? | Life on Avenue Z

How should small business owners market themselves? | Life on Avenue Z — Thu, 20 Aug 2009 17:05:17 +0000

[...] lightly, so for these ads to work, I know they must be doing something right. A few weeks ago, I wrote about salespeople approaches that turn me off, but these multimedia, passive-aggressive onslaughts of jingles, sales, savings and benefits keep [...]

By: Papa

Papa — Fri, 17 Jul 2009 16:18:52 +0000

I sometimes tell them tol tell me all about it and then put the phone down. Nothing makes them madder than to talk for 5 minutes to a dead line. I hang the phone up when I am sure they have gone.

I think they take me off their list when I do that. It does not work for recordings though.

By: chris uschan

chris uschan — Fri, 17 Jul 2009 16:06:17 +0000

Beth — you got me at “less invasive.”

There are more effective ways for sales reps.

And yes, as an experienced marketer who is on the receiving end of SEM/SEO companies who call me (eh-hem) interrupt me, I find it annoying when they “sell.”

I’d prefer to have a conversation, not hear a pitch.

Grr! as you say it.

The only thing worse is leaving me a 4 minute message on my voicemail. However, I don’t even know it’s 4 minutes because I push delete after 30 seconds… maybe 15 seconds.

Companies need to EARN the ear of their potential buyers through different channels of marketing. Sales representatives should be consulting with prospects who already are familiar with your business, not cold calling.

Let’s call that “warm calling” and maybe they will get the time they are looking for.

But, hey… he was a handsome guy, right? So it couldn’t have been that bad. LOL