boy-with-typewriterThere’s nothing to writing.  All you do is sit down at a typewriter and open a vein.

-Walter Wellesley “Red” Smith

After my visit with a literary agent, I developed a clear idea of the book I want to write. I need to write a killer book proposal first, which means I need to build up my writing credentials to make it look like I’m the best person to write this book.

So I started a personal essay that I’m pitching to national women’s magazines. I’m thinking 1000-2000 words. Given that I write at least 500-2000 each day for clients, I figured I could just knock it out. After all, I just need to write my own experiences, right?

Holy crap was I wrong.

I already had about 800 words of another piece that I could use for a starting place. I went to a coffee shop Sunday to slam it out. One hour, two hours, three. The work just kept expanding. I returned home to keep working. Four hours. Five. After the sixth hour my eyes were blurry. My butt was numb. I wasn’t finished. And I was flabbergasted that writing my own stories was so difficult.

As a professional writer, I compose articles and marketing copy all the time. But now that I’ve been spending time writing my own stuff, I realize that I make my living more assembling the content than creating it. I interview people for profiles, so they provide their own content. I use facts about a company to write web pages, adding keywords from a list for search engine optimization. The chunks of information I need to do my job are either handed to me or fairly easy to gather.

But when it all comes from me, it takes more time than I ever imagined. I have to work to pull memories, struggle to capture them correctly, fight to find little details that will illustrate points. And I have to write it so that my voice comes out — which means I have to *find* my voice.

As a business person, I’m weighing the ROI per hour spent on different types of writing. The ROI on business writing is pretty darn good. I can easily write a 500-word press release in 1.5 hours and get paid in two weeks. The ROI on personal writing, be it fiction, nonfiction narrative or business book writing, seems to suck. I spent a good 15 hours total on 2000 words, and I haven’t come close to selling it (though I did get a “good” rejection already). It’ll probably take me weeks of research and waiting to find the market — at least another 5 hours of work. That’s 20 hours for 2000 words, with no guarantee that I’ll ever get paid.

Err. If I had studied accounting, the answer would be clear. Dang my nagging need to write for myself!