Please, please, please… can I take an email from yesterday back?

I’m running my third marathon in June with Team in Training, the athletic training fundraising arm of the Leukemia and Lymphoma Society. I have to raise a minimum of $975, and yesterday I thought it would be a brilliant idea to write to my old college buddies to ask for help.

The letter  was funny and compelling, or so I thought, with a pointed call to action: donate within 24 hours, and I’ll match your donation dollar for dollar.

I figured I’d get back a couple of funny notes, a few good wishes, and I really hoped to get a donation.

I sent the email yesterday at noon. It’s been 20 hours, and I hear crickets. One of my friends actually did write back to let me know she had made a donation to her school’s drive, which is awesome. But the other 18 people? Nothing.

OOOHHH I HATE ASKING FOR MONEY! I don’t mind at all that they didn’t want to donate. But now I feel like the heel who keeps asking. I want to write them back and apologize, let them know that no one has to give me money for anything. Have I alienated them? Do they see things from me and just hit delete? Do people on Twitter block me because of my fundraising efforts? Do friend in my neighborhood see me at the coffee shop and take their coffee to go so I don’t hit them up?

I wish I could just write a check for the remaining funds and go back to being just Plain Old Beth, not Always Begging Beth.

But here’s the problem… I really want to help the Leukemia and Lymphoma Society. I really want to make a difference. I’ve found that most people dear to me *do* want to help out where they can. They just need to be asked, and they’re happy to make a contribution. And some awesome, awesome people have already chipped in — almost $400 collected so far.

So how do I become more comfortable with my discomfort? It’s similar to asking for a raise or cold calling to find new clients. These are things we have to do, yet these are things we hate to do. We get a knot in our stomachs as we try to smile and ask people to give us something: a job, a few moments of their time, their hard-earned money. How do we find the strength to keep asking even with our discomfort?

What makes you uncomfortable, and how do you push through? I could really use some advice. :)

And, err, umm, I could also use a few more donations.