Comments on: Should you ask your audience to kiss a dog?

By: Tim Jahn

Tim Jahn — Sun, 01 Feb 2009 18:02:36 +0000

I love the title of this post! It’s very true, though. A simple change in directive like you mention can change the effectiveness of the marketing completely. Asking your audience to kiss a dog will most surely make you stand out!

I’m a new reader, glad to have discovered ya!

By: Rebecca Smith

Rebecca Smith — Fri, 30 Jan 2009 21:06:15 +0000

I’ve never met a dog that I wouldn’t kiss! (Steph, I thought of you the second I saw that beautiful boxer!)

You make a great point, Beth. When I’m lucky enough to be writing creative ad copy, I always try to compel the reader to “kiss the dog” (i.e. buy the product). Other times, when I’m writing something a bit more conservative, clients don’t always allow me to be creative, and they end up with just another boring, bulleted marketing piece. That can be frustrating for everyone — especially the recipients.

By: steph

steph — Fri, 30 Jan 2009 03:21:06 +0000

(Whoops. Missed a comma. Or put in an extra one; depends on how you want to say it.)

By: steph

steph — Fri, 30 Jan 2009 03:19:35 +0000

Look at that boxer face! You don’t even have to ask me to kiss it!

Maybe then, presentation is key, never mind the content??

(Kidding!)

By: Sarah

Sarah — Thu, 29 Jan 2009 15:06:40 +0000

If it is ok with you, I will secretly write “PS, kiss the dog” on the envelope when I get the mail!

I probably teach my 9th graders more like you are referring to…I always have them “do” something. I am hoping that being goofy will help them remember something from that class.

I hope your hand written notes work, I’ll keep my fingers crossed.