Comments on: Features vs. benefits: A case study from Holiday Inn http://www.lifeonavenuez.com/2008/11/features-benefits-case-study-holiday-inn/ The adventures of a new freelance copywriter Sat, 04 Feb 2012 18:09:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sarah http://www.lifeonavenuez.com/2008/11/features-benefits-case-study-holiday-inn/comment-page-1/#comment-17416 Sarah Wed, 19 Nov 2008 18:59:46 +0000 http://www.lifeonavenuez.com/?p=664#comment-17416 HAPPY BIRTHDAY to a wonderful writer! Love you HAPPY BIRTHDAY to a wonderful writer!

Love you

]]> By: Gutsywriter http://www.lifeonavenuez.com/2008/11/features-benefits-case-study-holiday-inn/comment-page-1/#comment-17404 Gutsywriter Wed, 19 Nov 2008 15:15:05 +0000 http://www.lifeonavenuez.com/?p=664#comment-17404 I think you should take over and do all the writing for them. I agree, sometimes we forget the, "What's in it for me?" approach rather than "This is what we're doing," approach. Great posting. I think you should take over and do all the writing for them. I agree, sometimes we forget the, “What’s in it for me?” approach rather than “This is what we’re doing,” approach. Great posting.

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