running-in-heelsI have so many insights from this conference that I hardly know where to begin — perhaps the bottom up will work. Today’s topic — why do people give a flying flip about shoes!??!

I went to an excellent session on building your personal brand, and speaker Randy Siegel offered 7 Brand Builders.

Number Six:

Dress for the job you want, not the job you have. Balance your individual style with clothing that will appeal to those you are trying to impress. Pay particular attention to how your boss dresses, and don’t forget details, especially your shoes. After our smile, they are often the first things people notice.

My reaction: Are you kidding? I never notice shoes. Who the hell cares about shoes?!?

So I asked the speaker and the audience: Do people really notice shoes?

The answer? A thunderous YES!

Not just a quiet yes, or a yes or two… I mean a real YES from every corner. Was I supposed to take Sex in the City more seriously? Am I fully ignorant of true American culture?

By this time I had tangled myself up into a pretzel so no one would see my shoes, which I had thought were perfectly acceptable when I left the house that morning. I had no idea this was really a high priority. Even though I think this is the most ridiculous thing in the world to worry about, I suppose it’s something I need to consider when I dress to meet clients. I promise myself that I will add new shoes to my fall budget.

PS — Anyone know the movie that inspired the title of this post?

More conference session insights to come….