Today I found a cool analysis of successful viral videos that I learned about on Seth Godin’s site. I took a few minutes to forward it to one of my clients who wants to do some video.

As I stirred in bed this morning, I received two emails from another client, who subsequently called me to set up an appointment.

I set an appointment time with a third client for an interview today, and a fourth client just called to set up another appointment.

None of these things took more than 5 minutes, but together they ate away at 45 minutes since I kept popping in and out of my other morning work to answer the calls, return the emails and set the appointments.

My philosophy is that my hourly rate needs to be strong enough to absorb these little connections. I can’t possibly charge 15 minutes per client (15 is my minimum these days) for these little pieces. I’ve written before about how little projects can eat away at a day, but these little admin pieces just don’t fit into the billable category, I think. I just need to make sure that I get paid enough to cover these little things.