My elevator speech
I just asked my group of consultant friends for their elevator speeches, and I realized I needed to write one of my own. What do you think of this?
Beth Ziesenis of Avenue Z Writing Solutions provides clear thinking, great writing and engaging brainstorming for corporations and associations. With more than 20 years of professional writing experience, Beth produces new ideas and innovative copy for your marketing and outreach.
PS – Ask about Avenue Z’s specialty: Education as Marketing©!
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Oh, and this is funny. Go to elevatorrules.com
Beth on 22 Jul 2008 at 1:31 pm #
Hmmm…. dead silence.
Uh oh.
It’s boring, isn’t it?
steph on 22 Jul 2008 at 7:04 pm #
GRRR! I had a whole response and then lost it because I closed the window by accident!!
What I had said was no, it isn’t boring, it’s just that we were all distracted by the elevator rules site, which IS funny!
Anyway, I think the blurb is quite good. I’ve been told to always be prepared to tell what I do, and sell it, in 30 seconds or less. Your little ad does that easily and well.
I might consider using a different word than “great” for your writing – not that it’s not great! – if only because it’s a rather bland word that everyone uses. It doesn’t say much anymore, you know?
When I read about the work you do for clients, here’s how I think of your writing: well-researched, intuitive, solving problems, offering solutions, on target, effective…something along those lines.
Also, innovative is one word I too thought of, and now I think, but what’s another word for that? Because it’s kind of cliché – *of course* your copy is innovative. All freelance writers have innovative copy. Just as all the novels put out in the last few decades are tour de forces. You know? So how can you say that better, without saying “fresh”? Intelligent copy? Creative? Resourceful? Hmmm… it’s tough. Everyone uses innovative because it’s a better-sounding word. But still.
Of course these are only suggestions. Take ‘em or leave ‘em, up to you! The only thing I would add otherwise is the serial comma.
(Can’t resist!)