many-hatsMy core business is writing, but I do work on several fronts to keep finding customers who want me to write for them.

  1. Write and submit articles to industry publications.
    A few weeks ago I wrote a blog entry on organizations’ push to market themselves as green. I submitted it to an international marketing group, and they featured it in their newsletter. I picked up two new clients.
  2. Give presentations at conferences.
    I’m doing more in-person presentations for groups and conferences. Sometimes I do them for free just for the exposure. The more gigs I do, the more gigs I get. The more speaking gigs I get, the more exposure I get….
  3. Send out a monthly newsletter.
    I write articles or feature stories in a newsletter I send out to just under 2000 people a month. I almost always end up getting a few inquiries about the work I do, and most of my business comes from people in the newsletter database.
  4. Stage in-house webinars.
    When I put on my own webinars, attendees get to know me and my style a little better. They also get to see my expertise, such as working with newsletter content. And the more of these I do, the more live speaking gigs I get (see #2).
  5. Always be writing.
    I’m adding this one based on yesterday’s post, where I was uncertain if joining an advanced writers’ group would help me with my copywriting business. Of course it will help! What was I thinking??? The group is going to prompt me to start my book about starting your own copywriting business. And I loved feeding off the energies of the other writers. They’re so good! I don’t know what I was afraid of.