I’m so ashamed
For the last few weeks, I’ve been debating about whether to write this post. “Don’t tell them,” my little voice kept saying. “They won’t respect you anymore.”
Ugh. But I promised I’d be honest about the ups and downs of my business, and I’ve hit a new low:
I’m trying to buy blog love.
There. I said it. It’s true. I’ve been trying to beef up my blog statistics a number of unscrupulous ways. My ultimate goal with this blog is to use it for a springboard for a book about starting a copywriting business, and I want to be able to walk into an agent’s office with incredible stats of how many hits I get a day and how many people subscribe to my feed. All that good stuff.
The truth is my traffic took a blow very early on that I’ve never recovered from. When I had a free blog on Wordpress, I was regularly featured on the front page of their site. That could drive hundreds of people (or at least dozens) an hour to my blog, and many of them stayed around in those days. But Wordpress kicked me off for being a commercial site, so I switched to TypePad. And they sucked, so I came back to Wordpress as a self-hosted site.
I don’t get any more love from Wordpress, so I’ve been trying to generate traffic different ways. The BEST way to generate quality traffic, in my humble opinion, is to visit quality blogs and comment on quality posts and earn your reputation the hard way — by working for it. But [excuses, excuses], I no longer make time to read blogs.
Here’s the shameful list of the dishonest methods I’ve tried.
- Craigslist posts — occasionally I post a free link to a popular post on CL. I usually get 1-10-20 hits.
- backpage.com posts — backpage is kind of like CL, but you can pay to be a sponsor and to automatically repost your ad. I’ve spent perhaps $200 since December playing around with this. Sometimes I get 7 or 8 hits a day, but they don’t seem to stick around.
- Self-posting on StumbleUpon and Digg – UGH! StumbleUpon is on to me. I am mortified. I can no longer “nominate” one of my posts to be a Stumble. Which is such a shame because a couple of my posts on Stumble received HUGE traffic. I can put my post onto Digg, but I haven’t been able to get the wildfire started on that site.
- Begging friends and family — This one has become a little more shameful than handing out religious literature at a mall. I keep sending notes to my sister and my boyfriend and my dad and others saying, “Please Stumble me! If you like something, please mark it!” But mostly I get silence from these entreaties. My sister tried it a couple of times. My dad grumbled that he lost the link. D.J. and I haven’t talked about it.
- Hiring a company on Elance – Bottom of the barrel, this one. I found a company that helps you create incoming links to your site, and I hired them to create 200 links. I’m so embarrassed at my evil deception! They’d go to forums like this and post a false question then a false answer by someone else in a few days. Now when you do a search for the name of my blog, probably half a dozen of these hoaxes appear, and it’s obvious that I’ve seeded the web with my blatant advertisements. They were supposed to do this gradually over the course of a month, but I had to stop them half way through. I couldn’t look at myself in the morning.

Posts

Claire (aka Little Miss) on 25 Apr 2008 at 7:43 am #
Beth, have you read the book Naked Conversations? If you can, go pick that up at the library or somewhere. It’s an excellent book, albeit a few years old, and will give you some good info about blogging basics as well as getting your stats up.
Personally, I don’t think it’s just about stats. I think people can get swayed by that and it can be an artifical representation of value. I think it’s more important to focus on content.
Also, the more you link to other good blogs and back and forth the higher your “Google Juice” will rise. (Naked Conversations talks about Google Juice.) I’ll email you offline some links to good copywriting blogs so this comment doesn’t get sent to your spam folder.
Hope this helps.
PS - I changed my link here to include my new website where I don’t blog enough. My last post is one month old! Ugh!
Beth on 25 Apr 2008 at 10:47 am #
As always, great advice, Ms. Miss. I so appreciate your feedback and guidance.
Onward and upward.
Beth
steph on 25 Apr 2008 at 2:09 pm #
Dear B,
My turn! Hmmm, you’ve given me much to think about. Where’s the shame if you generate traffic to a site you work hard on and on which you deliver useful info, not to mention which links to your work site thereby offering services, and also reflects your skills? If you’re providing value, don’t you deserve to be paid? Yet, I agree, there are some methods a little sketchier than others. I look forward to seeing where this goes, for both of us!
PS. Thanks for turning me to Stumble, and for Stumbling me. If I can figure out how (I’ve installed it), I’ll Stumble this!
a fan,
steph
Scoats on 26 Apr 2008 at 3:23 am #
I appreciate your honesty. I have a question and a comment.
Question: Is chasing stats what you really want to do? It seems like the tail wagging the dog to me. You might be better off focusing on what you want to do and hopefully the punters will come. Some things business owners HAVE to do, but some things they spend time on they don’t have to.
Comment: You also might want to focus your blog more. “My ultimate goal with this blog is to use it for a springboard for a book about starting a copywriting business”. I didn’t get the impression your blog was really about that. I thought it was about Beth who happened to start a copywriting business. Now I do enjoy reading about your marathon training and results, but I’m a friend. The others don’t/won’t stay around for that; they came in for a posts about starting up a business.
It’s still early days for your business. You do get to live and learn and live some more.
Also in today’s wired world, you can easily self-publish and probably make just as little money.
Kimberly on 15 May 2008 at 5:18 pm #
Beth,
I have been sort of lurking around your site and your blog for a couple of months now. I read your newsletters and have downloaded and watched your webinar on e-newsletters.
Having taken an Excel class from you back in Colorado, I think you are an excellent teacher. I think the thing you really have to sell is your advice, your tips and your tools of the trade. And you do it with such a nice “voice” and personality. This is what is going to win people over and keeping them coming back.
Plus, when you start blogging about hot topics and hot products while using those keywords in your posts, you are going to increase your SEO.
I will be staying tuned. I have subscribed to your feed and look forward to reading more.
Kimberly
Beth on 15 May 2008 at 5:40 pm #
Holy smokes but I have a good life. What wonderful, kind words. Lurk away, Kimberly.