Archive for February, 2008

Long-term benefits

RunningI’ve been pretty bummed about my knees and not being able to keep up with my running goals lately. Last night I ran 4 easy miles on a treadmill, and I was supposed to have done 4 tough miles on hills. But my knees are still cranky (and will be until I get some different muscles), so I took it easy.

I kept thinking: I’m falling behind and being lazy.

But I just bought a book on nutrition for runners, and the author brought up a point I had forgotten. Even if I’m not shaving hours off my marathon time, I’m doing great things here.

A few quotes from the book:

Training increases blood volume by as much as 10 percent. It also increase the number of oxygen-carrying proteins attached to red blood cells.

When subjected to a regular schedule of repetitive impact forces, the bones of the lower extremities remodel their structure to become stronger and denser.

The “program” for the action of running is stored in your brain, and the more you run, the more this pattern is refined to become increasingly efficient, so you can run at faster speeds with less energy.

The heart muscle becomes much larger and more powerful in response to training.

Skeletal muscles adapt to training in literally dozens of known ways.

You get the gist. The point is that running on a regular basis, even if it’s not fast, is taking me places. I’m fitter, stronger, more efficient.

I can think about my experience as a small business owner the same way. Sure, sometimes I’m here plodding along, writing websites and making phone calls and writing newsletters, and I think, “Hey, where am I going with all this, and why so slow?”

But owning a business has some amazing long-term effects on my ability to handle life and career. I came into my business knowing how to write and how to sell. I’m learning negotiation (or really, the art of being silent), accounting, marketing, perseverance, time management, budgeting, forecasting, valuation, diplomacy, integrity and hope. And all those new skills will help me wherever life leads.

There’s nothing like passion

Warren VacheAt the conference, the attendees don’t leave their tables. The presenters completely transfix them. And the presenters themselves are fascinated by their counterparts. In the hallways, at dinner, in the elevator, there is awe.

“Did you see Wycliffe? I mean. Man. That’s why we come. That’s why we play,” said co-presenter John Cocuzzi, shaking his head.

In my former life, I traveled from professional conference to workshop to expo — Sometimes I visited two or three a month in our busy season. I’ve seen professional gatherings of tax accountants, colon and rectal surgeons, reproductive health professionals, school librarians — you name it. And at these events, people attended the breakout sessions to learn more, hear more, understand more.

But I’ve never been to a “conference” like the San Diego Jazz Party, which D.J. took me to this past weekend. From a strictly event management standpoint, this event was like many others. For the three-day event each presenter led a session, and attendees paid to join into the sessions. The presenters made their livings in this industry, and the participants wanted to share their expertise.

But the main difference between this professional event and one for say the tax accountant group is one word: Passion. The presenters/musicians weren’t up there simply giving insight into their jobs. They were up there sharing their lives, their souls, their very beings.

I think artists identify themselves with their passions, and sometimes they are fortunate enough to make their livings with that passion. And for most people, our passion is outside our work zone, and we work at a job in order to have the leisure time to pursue our passions.

One would think that a person who earns his living as an accountant might feel that he “works as an accountant” instead of saying, “I am an accountant.”

One would also think that a musician (or another artist, such as a writer) would first say “I am a musician” instead of “I make my living as a musician.”

These are subtle differences, but important ones, and I think they distinguish a simple fact from a deep, interwoven passion. I’ve always been a writer. Recently, I’ve begun to make my living as a writer. And for that I’m very, very grateful.

Go fix your plug load

plug load power stripOne of my favorite clients is the Association of Energy Services Professionals. I get to interview the leaders who are doing the most to help the US conserve energy. Yesterday I talked with a woman about her work to help reduce plug loads, which I think is simply the amount of electricity we use from things that are plugged in: electronics, appliances, etc.

As a small business owner, I try to think green. I reuse, reduce and recycle everything I can. Nowadays I even save my banana peels and coffee grounds for D.J.’s compost pile (and I LOVE that I’m dating a guy who composts!). But until I started working for AESP, my laptop and monitor stayed on all the time, until the glow from the screen in the living room woke me up in my house.

In other words, I was not doing enough to minimize my plug load.

AESP guest speaker Carol Sabo, a management consultant for PA Consulting Group, has close to 30 years experience in estimating and forecasting electric energy use and savings opportunities for utility system planning, energy-efficiency programs and end-user customers. She performs energy audits for businesses and colleges and said it’s easier than people think to cut energy costs.

According to Carol, there are three P’s when it comes to decreasing your plug load:

Power management: ensure that all applicable ENERGY STAR® office equipment such as PC monitors (and computers where applicable), printers, and copiers are enabled to go into “low power” or “sleep mode” when not in use.

Power off: educate staff to turn off plug-load business equipment (PCs, monitors, printers, copiers, speakers, task lights) after hours and when not being used for several hours. Use timers to control the operating hours of other inefficient equipment such as large coffee makers that heat water 24 hours a day, water coolers that have hot and cold water taps, and other plug load equipment.

Purchase “best” ENERGY STAR equipment: develop and enforce purchasing/leasing standards that specify the most efficient ENERGY STAR office equipment including copiers, printers, task lighting, vending machines, water coolers, clothes washers, and other plug-load equipment.

Here is a quick list of things you can do in your home business to reduce energy use:

  • Use laptops instead of desktop computers to save 50 percent of the energy.
  • Replace any old, big CRT computer monitors with LCD monitors.
  • Install ENERGY STAR compact fluorescent lights (CFLs) in the task lights on your desk.
  • Use a power strip at your desk for computers, individual printers, and other electronics that can be turned off completely. Power off equipment and then turn off the power strip to cut down on phantom energy use (many electronics still draw some power even when you use their built-in power switch to turn them off).
  • Eliminate the 3-D screen savers, which can double the energy use of your computer at rest. And choose dark colors over light, because it takes more energy for the screen to produce light colors.
  • With water coolers, turn off the hot tap, and install a timer on the cooling tap.
  • Turn off computer speakers when you don’t need them.

Why her and not me?

the-sweater-that-inspired-a-party.jpgLast night my wonderful friend Erin came over. As frequently happens, the two of us started discussing relationships, guys, life stages, etc. Erin’s in her 20s, and many of her friends are married. They have houses and husbands and Christmas cards with family pictures. They’re starting to have babies.

Most of my friends are either perpetually single or divorced and looking, but that doesn’t mean Erin and I didn’t ask the same question: “Why them and not me? How’d they figure things out?”

When I quit my job to start my own business as a freelance copywriter, I looked at the leadership at my old company and asked, “What do these guys have that I don’t?” When the board of directors used to gather around the conference table, the men were all handsome, trim, well-spoken, organized. And wealthy. Very wealthy.What brought them to that table? I asked myself. Why did they get to come in with a portfolio while I ordered lunch for the meeting from the local deli?

In those first fearful days after I quit, I revisited that question. Why not me?

My answer…. No reason in the world.

I’m just as smart as those guys. I have just as much ambition. I’m just as organized and as adventurous. So I started my own business, and I have big plans. And Erin has big plans: her Ph.D., her teaching and research. Plus she has a full-time job sharing her spirit and energy with everyone she meets.

As things kick up, I keep asking myself… “Now that you’ve got what you wanted, is this really what you want?” My answer for now is yes. I’m where I want to be in my career. I want to be at that conference table with the portfolio.

Note to Erin and to myself regarding this question and relationships: Just because our cohorts are living what our society calls a rich American life (2 kids, 2 dogs, 2-parent household with Christmases at the grandparents’), that doesn’t mean that we’re not living a rich American life (Erin’s pursuit of a Ph.D., my business). If we really wanted to walk down the aisle and end up in the delivery room, we could. But we’ve got other plans.

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