Last night I did a video testimonial for one of my favorite products. Pelotonics is a group collaboration Web 2.0 company that allows me to manage projects, coordinate messages, store files, set deadlines and track time. I set up new projects on Pelotonics and track them from initial discussion through first draft, client review and project completion. It rocks!

The company president had a professional videographer set up a studio in the headquarters office. I got all gussied up and talked about the features and how I used them. It took FOREVER, and I hate cameras. I didn’t even watch my own wedding video (which is ok, because I didn’t take video during the divorce either). We shot about 2 hours of footage so he could get 90 seconds of usable material.

As a freelance copywriter, I try to collect testimonials all the time. I’m entrenched in eNewsletter critiques right now, and I always ask for a testimonial right after they say, “Wow. Thanks for this help. I’m going to talk to IT right away about the changes.” A lot of the testimonials I collect are not from people who pay me — they’re from people who enjoy and use the education and assistance I provide for free, such as the free critiques, the free webinar next week, the free articles I include in my eNewsletter.

My problem right now is that I need to revamp my website with the new testimonials and put them together. These days I don’t have time to tie my own running shoes, much less figure out where I want to use my testimonials and how to put everything together.

Oh well. Back to work — three critiques today plus work on organizing a media kit for an event promoter for the gay community here in San Diego. You should see my collateral material for this project!