Non Sequitur graphic

 I picked up an Avenue Z record of three new clients last week, and they all appeared outside my coordinated marketing efforts with the webinar. Woo Hoo!

I feel comfortable saying that I don’t need to work on marketing this week. Ordinarily I spend several hours a week on activities that help get my name out there… emails, responses to listservs, direct mailing projects, etc. But this week I simply need to crank out some of the projects that have solidified and get things crossed off the list.

It’s hard to know what kind of balance to strike. One side of me says, “You’re busy! Just work with the people you have, and more will come in a little at a time.” Another thought creeps up: “You have to keep marketing every day and every way. If you’re too successful, so be it. Turn down work. But never stop the heavy company promotion because you can never be sure of your next paycheck.”

I don’t really know which side to listen to as a whole, but I do know that I can settle in for a few days at least and do nothing but churn out words for my clients.

Next steps today:

  1. Hide the BlackBerry
  2. Close Microsoft Outlook
  3. Make a to do list
  4. Start cranking