After my search for the perfect holiday card, I went in search of the perfect holiday gift for my clients. For years I helped my former company pick tasteful (and modest) food baskets for our clients. Most of the time we went with Ghirardelli chocolates of some kind. One of the sales reps always said, “They put this kind of gift in the kitchen, and all the other employees come by and say, ‘Oooh, who sent that?’” So we almost always went with the basket of goodies.

I always protested the food gift baskets. I thought they’d sit with the dozen other gift baskets and blend in right away. Our gifts weren’t distinctive enough for a heartfelt “Oooh.” I always wanted to give our clients something more distinctive and meaningful.

Katrina RebuildingIn each of my cards to my clients this year, I wrote, “Avenue Z Writing Solutions is donating a Katrina Rebuilding Kit from Mercy Corps on behalf of my clients. Happy Holidays.”

By the way, I ended up choosing the Bloomin’ Flower holiday cards with the removable ornament made out of homemade paper and wildflower seeds.

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