Yesterday I attended a free training from Constant Contact, the company I use for my eNewsletter and emails. I was excited about going for a couple of reasons: 1. I wanted to find ways to increase my eNewsletter open rate, and 2. I wanted to see how the company put on workshops to see if the concept would work for another of my clients.
Picture this: 75 or so small business owners looking to improve or start their own eNewsletters. What did they need more than anything? Guidance and content. What do I do for a living? Provide content and help for marketing efforts such as eNewsletters.
And what was I thinking about when I first got to the meeting? Whether or not I should have a muffin for breakfast.
(Please slap forehead here.)
As we were waiting for the session to start, the speaker greeted attendees. I introduced myself as a copywriter. The speaker turned to the other participants and announced, "Hey, people wanted to know where to get content… This woman has a company that produces content!" Within minutes three people came to introduce themselves. "Can you call me tomorrow?" one guy said. "We always need content!" another couple said. "Can you give me a price range…"
Holy smokes! How dumb could I be? I should have been networking from the get go.
The speaker really did all the wonderful things for me. When I raised my hand to respond to a question later, he said again, "And you’re a writer, right? And you specialize in eNewsletters?" In a mock, cheesy voice, I announced, "Yes — I am a WRITER WHO SPECIALIZES IN NEWSLETTERS." Everyone laughed, and the speaker said, "Make sure you get her card before you go.
I ended up with 10 leads and another half dozen people left with my card. And I was worried about muffins. Jeeze.