I learned most of what I know about sales and a true business model from my last job. And one of the things that made my boss’ mouth drool was the concept of recurring revenue.

I worked with associations and annual conferences, and there was a conference, err, every year. And you got the same revenue or more every year. Or we did a webinar for someone each month. Or we had a maintenance fee for existing projects that came in every quarter.

The point is that we would land a gig that would become a regular source of income for our company, as long as we continued to provide the service the client was expecting. So the money would keep coming in and we didn’t have to chase it every month.

I’m starting to discover that freelance copywriting has quite a few opportunities for recurring revenue. Most notably, electronic newsletters can keep the funds flowing. I happen to enjoy doing electronic newsletters (yeah, I know. I’m just a blast at parties), so this is great news for me. ENewsletters can take me anywhere from 3 hours if I’m just repurposing material that already exists to perhaps 10 hours if I’m creating content as well. If I get 5 monthly newsletter jobs, That’ll be somewhere around 25-30 billable hours a month. Right now I have two, plus an email nurture campaign. Frankernest_2