Yesterday I spent most of the day inputting names and emails of local ad and graphics agencies from the San Diego Creative Directory to let them know that I’m a freelance copywriter they can count on. I printed labels for postcards and dropped them in the mail.

My first attempt to help my direct marketing go further was to send them an email letting them know the postcard with a list of my services was coming their way. I mentioned the “Scary Lady” on the front of the postcard was good timing for Halloween, hoping that would help the postcard catch their eye.

Some wrote me back and said, “Not now but maybe later.” And I simply responded, “I’m here when you need me.”

I just tried another little trick that may cause the person to toss my email and postcard. A guy wrote back saying there’s a new point of contact, and here’s how I replied:

Mark,

Thanks for the update. I’ll change my primary contact. Could you
pass along the postcard with a small note like, “This chick is worth checking
out?” Just a thought.

Beth

I figure that someone may get a kick out of my approach, and perhaps I may come to mind the next time an opportunity comes up. I think Seth Godin would be proud.

(PS — everybody think positive Seth Godin thoughts, and maybe he’ll come back. I lost both his comments [here and here] with the demise of my original site.)

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