At the beginning of October, I started working with two senior employees at a company with
Ziggybig plans. They wanted to start off with a companion piece for their biggest PowerPoint sales presentation. Then by the end of the month they wanted to have a new presentation and several other deliverables that would help them really speak to their audiences.

I finished the first piece on time, and I wrote to them to ask what was next on the list. I got a note back that the flyer was great and they were going to start using it right away.

Great, I said. What’s next? I left a message, sent another couple of emails, and then finally just sent the invoice with a nice note. “Looking forward to working with you again,” I signed .

I still haven’t heard from them. I think they saw my first piece and perhaps said, “Wow — we can do this. Why am I paying someone else to do this?” Or maybe they got busy and put this project in the corner. Or maybe they didn’t like what I gave them.

At any rate, I don’t expect to hear back. This coupled with a personal rejection this week hits home the point that not everyone is going to like you. And this may hurt your feelings and make you feel like less of a person or a writer or a business owner. But it really just means that you weren’t the right fit.

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