Ugh.
I just finished an email blast to people who received a letter describing my copywriting services
last week. Here’s what I did wrong:

  1. I didn’t verify that the link to my document worked before sending (whew — it does).
  2. I totally forgot that today’s a US holiday (it’s not for me).
  3. I sent email out on a Monday (Tuesday through Thursday is best).
  4. By the time I figured out how to get the MS Word Mail Merge right, it was past 9 a.m. here, which is noon on the East Coast where all the emails were headed. Emails that arrive at lunch are frequently lost in the pile once someone comes out.
  5. I chickened out on cold calling everyone, thus ignoring this morning’s resolution.
  6. I didn’t take a look at the email before I sent it out. It has weird spacing.

Dang it all. I should have been more patient. I got stuck on the mission of getting the things out, and I forgot some really basic rules.

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